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CASE STUDY: Korona


Korona was a crypto company backed by fossil fuel in Texas.


The target audience of the company was people with high assets, and based on their elegance lifestyle, we have to create a logo design that combines with geometric and organic elements.


I used the circular frame to metaphor the coin while utilizing san serif font "K" to echo with the geometric/digital meaning, however, some parts of the stroke of the "K" remain organic/wave lines.


The vertical stroke of the "K" breaches through the outer frame represents the the oil spews out when it was extracted.






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