CASE STUDY: Korona

Korona was a crypto company backed by fossil fuel in Texas.

The target audience of the company was people with high assets, and based on their elegance lifestyle, we have to create a logo design that combines with geometric and organic elements.

I used the circular frame to metaphor the coin while utilizing san serif font "K" to echo with the geometric/digital meaning, however, some parts of the stroke of the "K" remain organic/wave lines.

The vertical stroke of the "K" breaches through the outer frame represents the the oil spews out when it was extracted.