CASE STUDY: Santorafa

Santorafa was a chain coffee brand located in Taiwan.

Because the business owner was a devoted Christian, he wanted to show some messages of his belief in the store. However, I suggested not doing so because not everyone was Christian, which might alienate people visiting his store.

I came up with the solution to combine the Christian message with design: I utilized the different line widths to form Morse code, which embedded Christianity's meaning behind it. The Morse code behind the logo design means Jesus.