Although Sangean has won many international design awards for its radio design, the design style of the old catalog was not up-to-date for European and American customers. As a result, the European customers took only a limited number of brochures in the exhibition.
Under this opportunity, Sangean decided to revise all the product catalogs: we focused on the designer's day-to-day life experience when designing the new one. The overall style derives from the lifestyle of the fashion boutique product catalog; the image, the lighting, and the typography have to echo this scenario.