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CASE STUDY: Santorafa

Updated: Dec 23, 2022

Santorafa was a chain coffee brand located in Taiwan. Because the business owner was a devoted Christian, He wanted to show his commitment by incorporating faith into the product. However, I suggested not doing so because not everyone was religious, which might alienate people visiting his store. I came up with the solution to combine the Christianity message with design: I utilized the different line widths to form Morse code, which embedded Christianity's meaning behind it. The Morse code behind the logo design means Jesus.

What do you think? Are there more creative ways to embed messages in a design?

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